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Prepping has gone mainstream: Is it because of politics, a “culture of fear,” a return to what’s been lost – or something else?

Prepping has gone mainstream: Is it because of politics, a “culture of fear,” a return to what’s been lost – or something else?

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This article contains excerpts from Issue 28 of our premium monthly newsletter — Counter Markets. When the reality show Doomsday Preppers aired its Pilot episode in 2011, the critical reviews were mixed at best. But as soon as the ratings started coming in, it became evident that the show had tapped into concerns harbored by a wide swathe of the public, or at least a deep curiosity about what drives certain people to prepare for the worst. Over the ensuing 4 seasons, “Doomsday Prepper” became a household term. Whether the show had been viewed or not, the phrase was used as much in confirmation of a certain lifestyle, as it was a pejorative toward those gun-toting “worry warts” who overprepared based on end-times proclamations that never seemed to get the timing of their predictions correct. However, one thing is undeniable: prepping became a much more popular topic thereafter and wound up spiking the market in all types of prep gear, storable food, survival training courses,…
Source: Prepping has gone mainstream: Is it because of politics, a “culture of fear,” a return to what’s been lost – or something else?

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