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Joe says ‘No’: Trader Joe’s stands up to mob outrage proving impotence of online activism

Joe says ‘No’: Trader Joe’s stands up to mob outrage proving impotence of online activism

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Grocery chain Trader Joe’s won’t be changing its supposedly “racist” product labels. In an era where suspect tweets can ruin careers, the decision is a reminder that online activism doesn’t always matter in real life. According to more than 5,000 signatories of an online petition, some of the chain’s branding – which sees its Italian range labeled ‘Trader Giotto’s’, its Mexican range called ‘Trader Jose’s’, and its Chinese food named ‘Trader Ming’s’ – is racist. The branding “exoticizes other cultures,” the petition states. Furthermore, the petition alleges that the company’s founder Joe Coulombe drew inspiration from a “racist” book about “traders on the high seas” that has been accused of “romanticizing Western Imperialism and fetishizing non-Western peoples.” The verbiage is typical of the woke left, and such is the cultural sway of that movement that the media took notice and Trader Joe’s felt obliged to respond. In a statement to CNN, a spokeswoman said that the company…
Source: Joe says ‘No’: Trader Joe’s stands up to mob outrage proving impotence of online activism

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